KFC restaurants in Hong Kong have brought the franchise's classic slogan "Finger Lickin' Good" to life by offering edible nail polish. It tastes like chicken - or at least the seasoning KFC uses to flavor their chicken. The new product comes in two flavors: beige-colored ‘Original’ recipe and orange-colored ‘Hot & Spicy’ barbecue sauce. The flavors are sourced from natural ingredients.
© KFC "To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again," KFC said in a statement.
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"The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish," said the John Koay, a creative director at Ogilvy & Mather, stressing that the campaign was to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.
© KFC The product launched this week comes complete with a designer bottle and box.
However, the polishes aren’t being produced for retail yet. KFC is asking Hong Kong fans to choose the flavor they’d like to purchase in the future.
— RT (@RT_com) September 18, 2015 As part of the campaign, the company has also released a commercial, showing two robot dancers wearing the nail polish, beat-boxing, break-dancing and licking their fingers.
Last December, a Chinese branch of the fast food giant surprised its consumers with pink-breaded marshmallow-looking burgers.
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